Let's tell a better story....
With a diverse background developing marketing for Fortune 500 companies and clients in the entertainment industry, I bring a unique blend of strategic insight and art in my solutions. This dual expertise allows me to approach challenges with a multifaceted perspective, delivering results that resonate and captivate. Explore my portfolio to see how I translate my work into an engaging visual story.
When I was asked to create illustration and design work for Rock The Bells, LL Cool J wanted something that felt Hip Hop but also got attendees pumped for an all inclusive resort experience. I infused the idea of an ancient temple hidden away in Hip Hop paradise, only now to be rediscovered by LL Cool J...and now he wants to share the discovery with you....as well as Goodie Mob, Digable Planets and Ice Cube to name a few.
As a Senior Designer, my responsibility was to create illustrations, graphics and brand guidelines which differed, but remained cohesive to the original brand. My work played a crucial role in establishing a brand while generating increased awareness and energy for the festival.
02
Complexcon is one of the largest art and fashion events in the world, bringing world renowned artists such as Takashi Murakami, Snoop Dogg, and Kid Cudi. One of the premiere booths was a collab between Rhyme Capsule, an art piece and experience celebrating the love of old school analogue Hip Hop cassettes; and Hi 5 agency, an agency in California which has created work for brands such as Nike, Blizzard and Spotify. The central theme for this event was celebrating the evolution of Hip Hop, with guest appearances in a main event featuring artists and rappers Kid, Ras Kass, Xzibit, and Edi Mean.
My role was to help in the design and layout of the art and experiential for the event. I suceeded in creating an intuitive experience which informed attendees of the artists and events through the three days of Complexcon, creating a unique platform and experience for the main event.
03
Atlanta Journal Constitution has a long history in Atlanta as a daily newspaper. AJC Connect was an experiential event with the aim to engage the community and help it see AJC as company with a bright future beyond being a source for daily news.
My role was to illustrate and design over 100 custom posters for community leaders and AJC employess in attendance. Conisiting of photo editing, digital painting and design in both Photoshop and illustrator- I spared no expense in my creative process, ensuring all posters were cohesive. Posters were gifted to each attendee as well as being featured in a large piece of experiential at the event. My work was a massive hit, generating demand for me to create more posters. My art succeded in being a unique way to engage attendees individually while also creating a larger piece of experiential which perfectly represented the spirit of the event- Community.
04
As a Hip Hop Head designing work for LL Cool J’s Rock The Bells Festival In Queens, New York....This work was a dream come true. The lineup included some of my favorite artists such as De La Soul, The Roots and Run-DMC...I even got to meet Questlove!
Working with Creative Director David Schwartz, we delivered a visual experience for the entrance of the stadium that invoked the 50 year journey of Hip Hop music and culture. MC, DJ, Writer (Lyrical and Graffiti), Breaker and Producer (Think Prince Paul or Rick Rubin) have defined the history and culture of Hip Hop since 1973. By using these as pillars for our creative, we demonstrated an understanding that Hip Hop is more than just rap music - it's a community of art and culture which continues to grow and expand.
05
I spearheaded the design of experiential and product offerings, creating a visually compelling and immersive experience that showcased Honeywell’s latest innovations. My work included designing engaging digital display animations, and visually cohesive product showcases, and presentation decks that highlighted the cutting-edge technology and solutions Honeywell offers. By integrating sleek, modern aesthetics with user-centric design principles, I aimed to captivate attendees and provide a seamless, informative experience. Each design element was crafted to enhance Honeywell’s brand presence, facilitate meaningful interactions, and effectively communicate the value of their advanced products and services in a dynamic and memorable way.
06
For over three years, I was responsible for creating design concepts for the Fortune 500 brand across all offerings. I designed proposals and presentations for external clients and leadership, developed high-impact visual communications, and directed creative concepts and visual design for various marketing initiatives, ensuring alignment within brand guidelines while delivering innovative design solutions.
My work and direction was essential in raising awareness to potential clients about Honeywell's offerings, leading to successful partnerships with clients such as The Atlanta Beltine, BP, and Microsoft.
07
Girls Who Invest is a New York based non-profit organization, helping to transform the future of the investment mangement industry by advancing the careers of women in the field through education, mentoring, internships and more. Celerating their ninth anniversary and also acting as a fundraiser, the event hosted over 700+ people, with the goal of expressing to the audience GWI's bright future in supporting the careers of thousands of women.
Working with GWI staff and a team of creatives, I developed brand elements and designs for the entire event based on the run of show. Through engagement and consistent communication, I played a pivotal role in telling the visual story of the brand and the impact they have to women across the globe. This was validated in the events success, exceeding fundraising goals by 300%.
08
A premier cocktail lounge located in the heart of downtown Santa Monica, my role was to create a webpage which matched the energy of the LA nightlife. This design not only reflects the club's modern brand but also enhances its online engagement with patrons, ensuring easy navigation, reservations, and access to the latest news and offerings.
